Education & experience
From academic foundations to applied research.
A career connecting marketing scholarship, evidence-based teaching and practical research across universities, organisations and communities.
Academic foundations
Universiti Kebangsaan Malaysia · 2025
PhD in Marketing
The Role of AI in Facilitating Sustainable Value Co-Creation: Insights From Malaysian Online Retail Customers. Completed on time.
MAHSA University, Malaysia · 2021
Master of Business Administration
Business Administration · CGPA 3.61 / 4.00
MAHSA University, Malaysia · 2018
Bachelor of Business Administration
Business Administration · CGPA 3.11 / 4.00
Earlier qualifications
Nuton Polton Line School and College · 2013
Higher Secondary School Certificate
Business Studies · GPA 5.00 / 5.00
Wazuddin High School · 2011
Secondary School Certificate
Business Studies · GPA 5.00 / 5.00
Research, teaching & practice
Current appointment
Postdoctoral Researcher
Research at the intersection of marketing, artificial intelligence and digital transformation.
- February 2026 – Present
Part-Time Lecturer
Teach undergraduate and postgraduate courses in marketing and strategic management.
Use case-based, industry-oriented, and evidence-based teaching approaches.
Courses taught: Sales Analysis and Strategy; Strategic Marketing.
- February 2026 – Present
Gig Researcher – Marketing
Undertake project-based research in consumer behaviour, digital marketing, and data analytics.
Provide research support, data analysis, and interpretation for academic and applied marketing projects.
- April 2023 – January 2026
Graduate Research Assistant
Contributed to funded research projects involving research design, data collection, statistical analysis, and academic reporting.
Supported studies on AI-enabled banking services, international student choice, and circular economy performance.
Applied quantitative methods including SEM, NCA, and multivariate analysis.
- May 2021 – November 2022
Zonal Officer, Population & Housing Census 2021
Managed large-scale field data collection and coordinated 12 field supervisors.
Trained supervisors and enumerators on census instruments, research ethics, data-collection protocols, and quality assurance.
Monitored data quality, methodological consistency, coverage, and field implementation.
- November 2019 – May 2024
Research and Data Analyst
Analysed and interpreted large datasets for academic and applied research projects.
Supported research design, variable operationalisation, statistical modelling, and interpretation of findings.
Developed analytical reports, maintained data-quality procedures, and trained junior analysts in statistical tools.
- April 2013 – February 2015
Academic Tutor
Delivered structured instruction and developed lesson plans, learning materials, and assessments.
Monitored student progress and provided individual academic mentoring and feedback.
Earlier professional experience · 4 roles
October 2018 – February 2019
Admissions & Administration
Supported admissions, scholarship applications, international-student documentation, recruitment activities, and student information sessions.
April 2017 – November 2017
Finance Department
Supported financial records, accounts payable and receivable, invoices, purchase orders, and basic account reconciliation.
July 2015 – September 2015
Team Leader
Mentored international students in research, critical thinking, teamwork, and presentation skills.
June 2015 – October 2015
Marketing & Sales Representative
Conducted client outreach and supported marketing and sales activities for corporate training programmes.