Dr. Saif Ahmed
AI & Digital Transformation Researcher
Postdoctoral Researcher, King Fahd University of Petroleum & Minerals (KFUPM)
PhD, Universiti Kebangsaan Malaysia (UKM)
Bio
I am Dr. Saif Ahmed, a Postdoctoral Researcher at KFUPM. My research examines how AI and digital transformation reshape organizational decision-making, trust, governance, and value creation across manufacturing, services, tourism, and public-sector contexts. I develop and test theory-driven models using advanced quantitative methods to generate rigorous and actionable evidence.
Research themes
AI Adoption, Trust & Risk
How organizations evaluate, accept, and scale AI under uncertainty.
Digital Governance & Decision Systems
How governance structures shape frontline and strategic decisions.
Platform Economy & Digital Consumer Behavior
How digital platforms influence persuasion, credibility, and behavior.
Analytics for Evidence-Based Management
Measurement models, SEM/PLS-SEM, moderation/mediation, prediction.
Selected Work
Collaboration & Speaking
I welcome research collaboration, speaking invitations, and applied projects in AI adoption, digital governance, and digital transformation.